Increasing land value
Landform works in partnership with landowners to secure planning permission and, as we only ever share in the results, we have an equal incentive to achieve the best consent and sell the land for the highest value.

Erik Pagano of Landform specialises in delivering complex planning permissions.
We are able to maintain this successful track record, even for the most difficult and complex sites, as we always consider the needs of the local community and take the impact of the projects into account.
For example, in Daventry we recently gained permission for 450 new homes. As part of the consent the local community will get a new two-form entry primary school and the local youth centre received £900,000 to expand and modernise its facilities. Without our inclusive community approach neither of these benefits would have been delivered.
Working in this way delivers quicker and better planning consents. Our business is still growing, and we welcome enquiries from landowners, agents and investors.
Landowner’s guide
Your land is a precious commodity. Make sure you enter the most appropriate form of agreement to realise its maximum value.
1. Work with a partner who has an incentive to maximise your land value
Entering into a Promotion Agreement with Landform over a more traditional Option Agreement will allow you to make more money from your land. This is because Landform is only paid a percentage of the land value when it is sold, so Landform has an incentive to maximise the sale value and reduce costs.
2. Receive a premium fee at the outset
You will be paid a premium fee on entering the contract. Landform will pay for all your associated legal and surveyor fees of entering the contract.
3. What role does Landform perform?
Landform appoints, pays for and manages a professional team of specialist consultants with a successful track record in delivering planning consents. Landform coordinates this team to deal with all technical, legal, commercial and town planning aspects of the project.
4. Offer your consented land to the open market to get the highest price
At the point of securing planning permission, your consented land will always be taken to the open market to obtain the highest bid. Landform shares the objective of the landowner to maximise the land sales receipts and keep costs to a minimum.
5. Expect a 5 year + agreement
You should expect that the length of each agreement will vary to match the anticipated planning program of each project with a right to extend in the event of planning delay. Typically, Landform focuses on opportunities that require between 2 and 5 years to obtain consent.
6. What does Landform receive?
Landform receives its project costs back first and will receive an agreed share of the net sales proceeds. The division between Landform and you, the landowner, will vary depending on the level of planning risk associated with the project and the length of time needed to secure planning consent.
7. Why enter a Promotion Agreement rather than an Option?
Option Agreements are generally made with house builders whose interest is cheap land. At the receipt of planning consent a house builder will, therefore, try to reduce the land value and increase allowable costs, resulting in you making less money.
A Promotion Agreement is an alignment of interests between you and Landform. It represents a working partnership throughout the project, with a shared interest in securing the highest price for your land.